Kavala Full of Experiences
CLIENT: MUNICIPALITY OF KAVALA | DIMOFELIA

EXECUTIVE PRODUCER: LOUDER THAN HORN
PRODUCER: GEORGE KASDAGLIS
DIRECTOR - EDITOR: DIMITRIS CHATZIMALIS
ART DIRECTOR: PETER KASDAGLIS
DIRECTOR OF PHOTOGRAPHY - COLORIST: LEFTERIS KASDAGLIS
CAMERA OPERATORS: DIMITRIS CHATZIMALIS, GEORGE LEONTARIS, LEFTERIS KASDAGLIS
AERIAL FILMING: LEFTERIS KASDAGLIS
MOTION GRAPHICS: PETER KASDAGLIS
MUSIC / ORIGINAL SCORE:SOCIAL PRODUCTIONS, GEORGE XOULOGIS, DIMITRIS GERKOS

COMMERCIAL
CAMPAIGN
BRANDING

Kavala isn't just a spot on the map - it's a story waiting to be told by you.

Immerse yourself in the heart of Kavala, where every visit becomes an indelible experience. Beyond gender, skin color, or origin, Kavala acts as a unique blank canvas, waiting for each viewer to paint their own story. Our anthropocentric approach and compelling storytelling forge a profound connection, inspiring the audience to choose Kavala for their next escape.

A stroll through the enchanting streets of Kavala, where each step tells a story. As you explore the urban buzz, connect with the friendly locals, and breathe in the rich history where a unique experience unfolds. Kavala isn't just a place; it's an open canvas, inviting you to script your own adventure, irrespective of age, origin, or background.

In our storytelling journey, we capture the essence of Kavala – a place that resonates with everyone. It's not about demographics; it's about creating moments that transcend. Our approach goes beyond fancy words, it's about sharing the genuine charm of Kavala, compelling you to make it your next destination.



LOCATIONS & SPECS

For the creation of the mini film:
• We filmed in 70 locations.
• We spent 150 hours shooting.
• We flew for over 4 hours with a drone.
• We shot 6,000 video clips in 4K.
• We shot 4,000 Timelapse photos.
• We collected 4 TB of data volume.
• 60 actors were involved.

THE CHALLENGE

The challenge at hand sparked a quest for innovative solutions to vividly showcase Kavala's intricate details within a vast sea of data. Following thorough consultation and reference video analysis, a dynamic approach emerged. By swiftly presenting a multitude of images, our aim was to swiftly immerse viewers in the richness of Kavala's features.

UNIQUE DIRECTION

Fast-paced visuals, rich in content, with a compelling visual representation. The dominant elements are the landscape and the unfolding action within it. The human presence complements the image. Without deliberate interventions, we only use actors or models in a few scenes and only when we want to control the final result. The editing rhythm was chosen to be at 120 bpm, which is also the rhythm of the human heart when in action, with variations at 80 bpm in specific moments where we want to convey calmness, tranquility, and build intensity.

MINIMAL & LEGIBLE TYPOGRAPHY

We made sure to maintain brand consistency by using verbal elements with the mottos of the website visitkavala.gr in key locations. The selected typefaces are minimal, geometric, and legible. They harmoniously blend with the visuals, conveying a modern sense of immediacy.



SHOOTING STYLES

Diverse techniques, including Hyperlapse, Timelapse, POV Shots, and Speed Ramps, were seamlessly woven together. These methods, paired with ground and aerial shots, achieved exceptional technical results. The goal was clear: deliver an immersive experience, providing viewers with a swift yet comprehensive glimpse into the unique charm of Kavala.



5 CATEGORIES OF The KAVALA EXPERIENCE

5 short, thematic versions were produced in order to showcase the distinct aspects of the Kavala experience:

Full of Adventure (Tourism, Nature & Activities)

Embark on a journey where Kavala unveils its adventurous side. From the breathtaking nature to the vibrant activities, every moment promises excitement. Explore, indulge, and immerse yourself in the heartbeat of Kavala, a destination that thrives on adventure.

Full of Hospitality (Sun, Sea & Gastronomy)

Bask in the warmth of Kavala's hospitality as the sun kisses the sea. A perfect blend of sun-soaked days and delectable gastronomy awaits. Discover a haven where every moment is a culinary delight and every sunset, a celebration of the seaside charm. Kavala welcomes you with open arms and flavors that linger.

Full of Faith (Religious Tourism)

Experience the spiritual richness of Kavala. Our journey through religious landmarks unveils a tapestry of history and devotion. Kavala is a haven for those seeking moments of reflection and spiritual connection.

Full of Treasures (Culture & History)

Step back in time as Kavala unfolds its treasure trove of culture and history. Each cobblestone street and historic site tells a story of a bygone era. Immerse yourself in the cultural tapestry of Kavala, where every corner reveals a piece of its fascinating history waiting to be explored.

Full of Wellness (Clay Therapy)

Discover the soothing embrace of Kavala, where wellness takes center stage. Immerse yourself in the therapeutic world of clay therapy, a unique experience for body and soul. Let Kavala rejuvenate you with its wellness offerings, promising a tranquil escape amidst serene surroundings.
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